Conversion tracking: allows website owners to track specific actions on the website, such as form submissions or online purchases.Behavior reporting: tracks how visitors are interacting with the website, including which pages they are viewing and how long they are spending on the site.Acquisition reporting: tracks how visitors are finding the website, including search engines, social media, and referral traffic.Audience analysis: provides demographic and interest data about website visitors.
Real-time reporting: provides real-time data on website traffic and user behavior. Some of the key features of Google Analytics include: This data is then processed and displayed in reports and dashboards, which provide website owners with a wide range of information on their website traffic and user behavior. Google Analytics uses a tracking code that is placed on the website's pages to collect data and send it back to Google's servers. It provides valuable insights into how visitors interact with a website, including information on the number of visitors, page views, bounce rates, and the average time spent on the website. Google Analytics is a free web analytics service offered by Google that allows website owners to track and analyze their website traffic and user behavior.
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